![]() Millions of people were drinking mamajuana every year, yet there wasn’t a brand making it. When my trip was over, I was surprised to find out that I could not buy this and take it home with me. I was fascinated by the drink served to me at a hotel bar in the Dominican Republic. Now, mamajuana is a very special type of spiced rum. Mojitos, Piña Coladas, Daiquiris, Mai-Tais, Cuba Libres, Coco Locos, are all made with rum! Just one sip of a good, fresh Piña Colada and it’s like “Ahh, vacation has begun”. There’s no other spirit that can compete. Rum is the quintessential vacation drink. TRL: What does the rum mean for you? What made you fall in love with rum and when did it happen? More details on the brand can be found here. Candela was created in 2016 after Russo enjoyed it on the island (but couldn’t take it home) and is now distributed throughout Florida, California, New York and the Dominican Republic. Known for its smooth, sweet taste of the finest rum, exotic spices, and honey, this spirit is made with all-natural ingredients and distilled from fresh-pressed sugarcane in its native country. He currently resides in Miami.Ĭandela, meaning “on fire” in Spanish slang, is the finest expression of Mamajuana, the Dominican Republic’s native spiced rum. Alejandro graduated from Universidad Adolfo Ibanez with a BS in Business and Finance. His previous companies that have been acquired include and Klooff. He founded his first company at 19 and hasn’t stopped since. ![]() As the CEO, he passionately uses his background in entrepreneurship and leadership in creating this brand that is well-recognized for making the Dominican Republic’s legendary native drink a household name. Alejandro Russo is the Founder of Miami-based Candela Mamajuana.
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